Online Sports Betting has been on the rise in South Africa. So many people, especially youths, are so obsessed with sports, particularly football. Sports betting has become an avenue for entertainment and an opportunity to make money in South Africa. According to studies conducted by the South African Government on online sport betting, it was found out that over 50 percent of adults place sports bets online frequently. There are reasons as to why online Sports Betting has been on the rise in South Africa. Here are some of them:
Great Liking for Sports
A lot of South Africans love sports. Football has got the largest number of fans compared to others like rugby, cricket, basketball, hockey, and others. The football leagues from Europe have a lot of fans from South Africa. It is normal to find Betway punters in online forums discussing the winning bets.
You will find South Africans placing bets on sports like basketball, tennis, boxing, horse racing and motorcycling races. Bets are placed according to players who score the most, results of matches and number of goals. It is this liking for sports that contributes significantly to the rise of sports betting in South Africa.
Rising Popularity of Mobile Sports Betting
There has been the growth of the usage of smartphones across South Africa. The fact that one can bet anywhere, anytime from the comfort of their mobile devices, is also one reason online sports betting is popular in South Africa. They can place bets while moving; they do not have to be stuck on their desktops. Smartphones and tablets can be used.
Lenient Sport Betting Laws
Unlike other African countries, South Africa has properly regulated gambling. The gambling laws are not very tough but tolerant for the South Africans. This is the reason they enjoy Sports Betting making it rise in popularity. The lenient laws have allowed international online sports betting companies like Betway to offer their services.
A large number of people that enjoy sports betting in South Africa are youths. They spend most of their time betting because they have no jobs. The unemployed youth will always want to find a source of income to survive. By betting, they can earn a living from the little wins as they enjoy the sports actions. Furthermore, a punter does not need to have a lot of cash to begin; they can easily find the initial capital from family and friends.
Aggressive Marketing Campaigns by Online Betting Companies
Online betting companies like Betway have invested a lot in marketing their products and services. Even though the mainstream media might limit their marketing activities, they use numerous platforms to reach out to their target markets. For instance, social media like Facebook and Twitter. The companies run fun pages where they keep punters informed of promotions and bonuses available. They also parade winners receiving fat cheques persuading others to join.
Online sports betting will continue to rise in South Africa. There are several innovations like virtual sports and eSports, attracting a lot of attention from punters and online betting companies. The love for sports like soccer and rugby is also growing, meaning you can only expect more people to join the sports gambling community.